Acumetrica.
Free report

Customer intelligence for small business

Stop advertising to strangers.

Marketing that starts with who your customers actually are. We read the sales history already in your register, find your best customers, and run the ads — done for you.

Get started How it works

Starts with a free customer analysis. Works with Square, Shopify, Clover, Vagaro, and Mindbody.

The problem

Most ad budgets are spent on the wrong people

Your booking system quietly records who buys, what they buy, how often, and how much. Almost nobody looks. So the ads go out blind.

  • Boosting posts blindly

    Paying Meta to show a post to random people nearby.

  • Set-and-forget campaigns

    Launched once, never refined — quietly spending on people who will never buy.

  • Treating every customer the same

    Your weekly regular and the client who vanished months ago get the same message. They need opposite ones.

  • Giving up on ads entirely

    Tried once, didn't work. The ads weren't the problem — the aim was.

Airlines and banks have segmented customers by value for decades. The tools were just too expensive for a salon or a coffee shop. They aren't anymore.

What Acumetrica does

Know your customers first. Then advertise.

Done for you, end to end. Your part: grant data access once, then read one report a month.

Connect your data

We pull customer history from the system you already use. Nothing changes for you or your staff.

Square Shopify Clover Vagaro Mindbody

Build your Acumetrics

Your Acumetrics — the metrics behind your best customers — score everyone on how recently they visited, how often, and how much they spend, then sort them into four tiers.

Aim the campaigns

Your best customers become the seed for finding more like them on Meta and Google. Your quiet ones get win-back campaigns. Every dollar has a reason.

Your Acumetrics

Every customer, sorted by value

Each dot is a customer. Watch an unsorted list become four tiers you can actually act on.

Demonstration with generated data — your tiers come from your real sales history.

ChampionsRecent, frequent, high-spending. Your best.
LoyalConsistent regulars. Your stable base.
At-RiskUsed to come often, drifting away. Recoverable.
Can't Lose ThemHigh-value, gone quiet. The costliest to lose.

Why timing matters

The quiet ones don't stay winnable forever

Every week a regular stays away, the odds of a return drop. Your Acumetrics flag them while they're still reachable — week six, not month six.

Week 2 — still warm Week 6 — the window Week 10 — nearly gone Chance a lapsed regular returns Week 0 Week 6 Week 12
Illustrative pattern, not a measured statistic — the exact curve differs by business.

A rough estimate

What's sitting in your numbers?

Drag the sliders to match your business. Deliberately conservative, clearly illustrative.

160
customers likely At-Risk right now
19
conservatively winnable back per month
$1,710
estimated monthly revenue from their return visits
How this math works

Assumes your active customer base is about twice the number you see in a month, that roughly 20% of it is At-Risk (typical in transaction data), that a win-back campaign recovers about 12% of them — capped by your budget at roughly $10 per recovered customer — and that each recovered customer makes two return visits at your average ticket. Illustrative, not a guarantee.

The deliverable

One report a month, in plain English

What we spent, what it returned, who's at risk, and what happens next month. No dashboard homework.

See a sample report

The sample uses Harbor Coffee Co., a fictional business created for demonstration.

Harbor Coffee Co. Monthly report — sample

Your Acumetrics this month

Free, no commitment

Start with your Top-20% Report

The small group of customers driving most of your revenue, and what they have in common. Free, within a week — yours to keep either way.

Get started