Services

Customer intelligence first. Ad management second.

Plenty of agencies run ads. Almost nobody shows you who your customers actually are before spending a dollar. That ordering is the whole service.

What you get

The monthly engagement

Your Acumetrics, kept current

Your Acumetrics — the metrics behind your best customers — re-scored every month as new sales come in. The targeting follows customers as they move between tiers.

Campaigns on Meta and Google, managed for you

Built on Meta Advantage+ and Google Performance Max — AI-driven campaign types that are only as good as the signal they're fed. Yours get a precise picture of your actual best customers.

Win-back and lookalike audiences

Your quiet customers become win-back campaigns. Your Champions seed lookalike audiences — "find more people who behave like these" — instead of demographic guesswork.

One plain-English report a month

What we spent, what it returned, who's at risk, and what's next. No vanity metrics.

Who it's for

Built for businesses with regulars

If your revenue comes from people coming back, the analysis fits your business.

Salons & barbershops

Your booking history shows exactly who has quietly stopped rebooking — so win-backs land while the client is still warm.

Works with Vagaro and Square Appointments

"Clients who book color are often worth several times clients who only book cuts — your ads should be aimed at finding more of them."
Illustrative example, not a client result

Restaurants & cafés

Your POS knows your regulars better than anyone. When they stop showing up, that's recoverable revenue — if someone notices in time.

Works with Square and Clover

"Your Tuesday regulars stopped coming — win them back before they're gone for good."
Illustrative example, not a client result

Boutique retail

A small share of your customers drives most of your revenue. Knowing who they are changes what you advertise, and to whom.

Works with Shopify and Square

"A small share of your customers drives most of your revenue — your ads should be built around who they are."
Illustrative example, not a client result

Fitness studios

Lapsing members show up in the data weeks before the cancellation email. Catching it early is the difference between a save and a churn.

Works with Mindbody

"Members who lapse follow a pattern — catch them in week six, not month six."
Illustrative example, not a client result

Pricing

One retainer. No surprises.

Full service

$750 /month, starting at

Your exact quote comes with your free analysis.

Cancel anytime
Complete Acumetrics, re-scored monthly
Meta and Google campaigns built and managed
Monthly plain-English report and recommendations
Direct access to the person doing the work — no account managers, no handoffs

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What's not included — on purpose

Honesty about fit saves everyone time. Acumetrica is not:

Social media content or community management — a freelancer is a better choice
Branding, logo, or web design work
A self-serve software dashboard you have to learn
Your ad budget — ad spend is paid directly to Meta/Google, so the retainer stays transparent

The deliverable, in full

Flip through a sample report

No testimonials yet, and we won't invent any. Judge the deliverable itself.

Sample report — Harbor Coffee Co. is a fictional business used for demonstration

Harbor Coffee Co. March — monthly report

The month in one page

Steady March. Your win-back campaign paid for the month.

We spent $750 across Meta and Google. Campaigns brought back 22 lapsed regulars and brought in 31 new customers who look like your best ones. Attributed revenue came to roughly 3.8× spend.

$750
ad spend

$2,860
attributed revenue

22
regulars won back

31
new, seeded from your Champions

Harbor Coffee Co. March — monthly report

Your Acumetrics

1,180 active customers. Here's how they break down.

Champions14%

Loyal32%

At-Risk38%

Can't Lose16%

Champions grew by 9 people — mostly February win-backs who kept coming. The At-Risk group is still your biggest tier, which is why win-back stays the lead play next month.

Harbor Coffee Co. March — monthly report

Who's at risk right now

41 regulars are drifting — 6 of them matter most.

41 customers slid into At-Risk this month: their usual visit rhythm broke three or more weeks ago. Six of them are in your top spending tier, which puts them in Can't Lose Them territory.

All 41 are already in April's win-back audience. The six high-value ones get the stronger offer — bringing back one of them is worth more than a week of new-customer ads.

Harbor Coffee Co. March — monthly report

Next month

Hold the budget. Shift the weight.

The data doesn't support spending more yet — it supports spending differently. We're moving roughly 20% of budget from acquisition into win-back while the At-Risk tier is elevated, and refreshing the lookalike seed with your newest Champions.

You'll see the same report next month with the results. Questions land in one email, answered in plain English.

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The Top-20% Report shows the customers driving most of your revenue. Free, within a week.

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