How it works
Three phases. About an hour of your time, ever.
Everything below is done for you. Your part: one data connection, one call, one report a month.
The free customer analysis
Grant read access to your POS or booking data — or just export a CSV. You get back your Top-20% Report: your real active customer count, the tier breakdown, and the biggest opportunity in your data. Useful even if we never speak again.
Strategy & setup
- Your complete Acumetrics — the metrics behind your best customers — built from your full history.
- The two or three highest-leverage plays identified.
- Campaigns built on Meta and/or Google, creative included.
- Tracking and reporting set up for your business.
Management & reporting
- Campaigns monitored and optimized continuously.
- Your Acumetrics update monthly — when an At-Risk client comes back, the targeting follows.
- One plain-English report with recommendations.
- Budget advice tied to what the data supports.
The method
Three questions of every customer
The method behind your Acumetrics is called RFM — used by banks and airlines for decades. Three questions, no jargon:
Recency
How recently did they last visit or buy?
Frequency
How often do they come back?
Monetary
How much do they spend when they do?
Recent, frequent, high-spending — the blueprint for finding more people like them.
A client who books color every five weeks and hasn't missed one in a year.
Consistent regulars — the stable base your revenue stands on.
The every-few-weeks cut who's been coming for two years.
Used to come often, haven't been back lately. Usually your biggest recoverable opportunity — they already know you, they just drifted.
A regular whose last appointment was ten weeks ago, after two years of monthly visits.
High-value customers gone quiet. Losing one hurts more than losing ten occasional visitors, so they get the most personal win-back attention.
The client who spent more than almost anyone last year — and hasn't booked in three months.
Data handling
Where your data goes — and where it doesn't
Your customer data is used solely to serve your business. Full stop.
- Used only for your analysis and your campaigns
- Never sold, shared, or pooled across clients
- Read access only — nothing in your system is ever changed
- You can cancel anytime
Phase 1 is free
See your Top-20% Report first
The customers driving most of your revenue, and what they have in common. Free, within a week.
Get started